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1. Complete the demand and total revenue spreadsheet for daily sales of a golf shirt in each of Ralph Lauren's discount stores.
2. What price maximizes sales revenue? What price maximizes operating profit? Why?
3.
Quantity Sold Uniform Price Total Revenue Marginal Revenue Variable Cost
0 $ 50.00 $ 0 $ 0 $ 281 $ 48.00 $ 48 $ 48 $ 282 $ 46.00 $ 92 $ 44 $ 283 $ 45.00 $ 135 $ 43 $ 284 $ 44.00 $ 176 $ 41 $ 285 $ 42.00 $ 210 $ 34 $ 286 $ 40.00 $ 240 $ 30 $ 287 $ 38.31 $ 268 $ 28 $ 288 $ 36.50 $ 292 $ 24 $ 289 $ 34.50 $ 311 $ 19 $ 2810 __________ __________ $ 16 $ 2811 __________ __________ $ 13 $ 2812 __________ __________ $ 10 $ 2813 __________ __________ $ 7 $ 2814 __________ __________ $ 4 $ 2815 __________ __________ $ 0 $ 2816 __________ __________ ($ 1) $ 2817 __________ __________ ($ 4) $ 2818 __________ __________ ($ 7) $ 28
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