Reference no: EM132686784
Question: Brainstorming or just storming? The members of the marketing team of your company meet regularly to discuss sales initiatives and other matters. These comments were made at a recent meeting led by Mr. Park.
Mr. Park: As you know, sales for last quarter were down significantly. Let's brainstorm some ideas for increasing sales.
Ms. Diaz: We could do aa customer satisfaction survey that might give us some insight into why customers are not buying.
Mr. Pottier: We could design a new advertising campaign to increase customer interest in our products.
Ms. Hevelius: We could make some deep price cuts. That would mean selling below our cost in some cases, but we would make it up on volume.
Mr. Barcott: That's the worst idea I've ever heard! Obviously you can't add, or you wouldn't make such a ridiculous statement.
Ms Hevelius: Oh, yeah? Well, I don't hear you coming up with any bright ideas!
Are these meeting participants following the guidelines for a successful brainstorming session? Explain your response. What do you think Mr. Park should say at this point in the conversation?
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