Expensive when exposures are measured on per person basis

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Reference no: EM13986908

Mass communication has many advantages and disadvantages. Which of the following is NOT a disadvantage? Very expensive when exposures are measured on a per person basis

Difficult to assess consumer response in a timely manner

Do not know the exact person receiving the communication

Difficult to limit distractions near the consumer at the time the message is delivered

Competitors' communications may cause unwanted noise

Reference no: EM13986908

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