Example of direct-interactive and mass marketing

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Reference no: EM131102617

Classify each of the following as an example of direct, interactive, and/or mass marketing.

A. A cosmetics firm pays for full-pages display ads in number of top woman's magazines

b. A magazine distributor mails a fold-out flyer advertising its products to the addresses of all individuals its has identified as possibly7 interested in magazine subscriptions.

C. An online gambling operation arranges for popup ads to appear on the computer screen every time a person uses a media player to listen to digital music or play video files, and clicking on the ads directs an individual to its Web gambling site.

D. A car dealership places advertisement in newspaper throughout the region where potential customers reside.

Reference no: EM131102617

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