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Examine pros and cons from perspective of crestview hospital

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Reference no: EM131191787

Case Study: Missed Opportunities

Read the case study titled "Missed Opportunities", located in the online course shell.

Write a four to six page paper in which you:

1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.

2. Use competitive marketing.

Reference no: EM131191787

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