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Assignment - IMC Communication
Task-
Evaluation and application of the communication model.
Evaluate an IMC campaign for an Australian organisation you either work for or one for which you would like to work.
The report should be a critique and application of the communication model (see Chapter 5 of Belch et at (2014) for the theoretical model).
Based on what you have learned and observed in this subject to-date and additional scholarly research ensure you include the following:
Rationale- Learning outcomes addressed in this assessment include;
Attachment:- Chapter 5.rar
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