Reference no: EM13949835
Research, which includes reviewing information made available from the website, the annual report, press releases and media coverage of the corporate organisation, regarding its history, current strategy, organizational structure, culture, innovation process and previous experiences of entrepreneurial activities.
• Drawing from the EML reading lists and relevant literature recommended and as taught in class to assist in the evaluation of the selected organisation and, based upon this, inform the recommendations you offer to develop. Recommended reading will also provide a helpful resource for the successful completion of this assignment
• Evaluating the situation of the organisation and proposing recommendations which can help it to be more entrepreneurial including an appropriate entrepreneurial strategy which can implemented.
Groups should produce a group report (max. 3000 words) which outlines the involvement of the selected organisation in entrepreneurial activities and the offered recommendations regarding how the organisation can improve its competitive position by becoming more entrepreneurial. The report should contain relevant details, examples and references, highlighted by the indicative structure below:
• Title
• Introduction (Aims, methods and assumptions)
• Company background and industry context
• Assessment of corporate entrepreneurship practices, culture, intensity
• Forms of corporate entrepreneurship used currently and in the past
• Evaluation of organizational setting (HR, strategy, structure and culture) and assessment of how these factors have helped or hindered corporate entrepreneurial activities
• Identification of any corporate entrepreneurs/catalysts and activities in which they have been involved
• Identification of current challenges faced and how entrepreneurial activities, management and leadership may help overcome these
• Recommendations for appropriate ways to implement entrepreneurial management and leadership in the future
Please note that the provided structure should guide the research to be conducted, and that it should be reflected in the final report
Annual Report 2013 - Metalor
(Please search on the Library's SUPrimo service or Business Source Complete database to find Harvard Business Review articles).
Stevenson, H.H., and Gumpert, D.E. (1985). The heart of entrepreneurship. Harvard Business Review, 63 (2), pp. 85-94.
Narayanan, VK; Y Yang, Y and Zahra SA (2009) "Corporate venturing and value creation: A review and proposed framework" Research Policy, 38 Pages 58-76. 10.1016/j.respol.2008.08.015
Verganti, R (2011) Designing Breakthrough Products, Harvard Business Review, October 2011, 114-120
Anthony, S. (2012) The New Corporate Garage, Harvard Business Review, September 2012: pp.45-53.
Boni, A. and Weingart, L (2012) Building Teams in Entrepreneurial Companies, Journal of Commercial Biotechnology, April 2012, 18 (2), pp. 31-37.
Liedtka, J (2010) Six lessons to unleash your inner catalyst, IESE insight, issue 6, third quarter 2010: pp.21-28.
Sawhney, et al. (2006) The 12 different ways for companies to innovate, MIT Sloan Management Review, 47 (3), pp. 75-81.
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