Reference no: EM131312004

Assignment brief

Assignment title Understand the behaviour of organisations in their market environment and assess the significance of the global factors that shape national business activities

Task 1-

Explain how the various market structures impact the price and amount of product being produced (3.1)
(P, M2)

To achieve a Pass you must:
- identify and explain the 6 market structures
- provide and explain a current or past example for each market structure.
- explain how pricing and output decisions are made in each.

To achieve an M2 you must use a minimum of 3 different sources of information and properly reference.

Task 2

Gold prices have gone down over the last year. Silver prices however have gone up over the last year.

Illustrate how the other Market Forces reacted to this change of price for each product. Draw the market cycle for each and draw conclusion as to which determinants of demand and supply play a role in the above scenario. (3.2) (P, M1, D2)

To achieve a Pass you must correctly draw the market cycle for both Gold and Silver and explain in full what has happened and why.

To achieve an M1 you must correctly conclude which determinants of Demand and Supply are playing a role.

To Achieve D2 you must have demonstrated ability to work independently and submitted assignment on time.

Task 3

Explain the importance and impact of the Socio-Cultural Environment on the tourism and hotel industry and judge how the business and cultural environment shape that businesses business decisions. Pick a specific business and base your answer on that business. (P, M3)

To achieve a Pass you must explain importance of the Socio-Cultural environment in the context of your specific business. Your answer must be contextualized to a specific business.

To achieve M3 the work presented is clear, in an appropriate format and using proper terminology.

Task 4

Discuss the significance of international trade and trade agreements as to business organization. List and discuss the advantages and disadvantages of International Trade as well as International Trade Agreements on businesses organizations (4.1) (P, M2)

To achieve a Pass you must discuss /explain why international trade is important to a business and provide a minimum of 3 advantages and 3 disadvantages of international trade.

To achieve an M2 you must use a minimum of 3 different sources of information and properly reference.

Task 5

McDonald's is a global business. Analyse the different Global Factors that impact McDonald's and their individual impact on UK based McDonald's business operation. (4.2) (P, M2, D1)

To achieve a Pass the student must identify and analyse a minimum of 4 Global Factors that affect McDonald's and explain their impact on the business.

To achieve an M2 you must use a minimum of 3 different sources of information and properly reference.

To achieve D1 you have to contextualize and draw conclusions which draw out the link between Global factors and a specific organization

Task 6

The European Union develops Policies that must be followed by all member states. Evaluate the impact of the Environment Policy on UK based McDonald's business (4.3) (P, M3, D3)

To achieve a Pass you must evaluate the impact of the environmental policy on the business.

To achieve M3 the work presented is clear, in an appropriate format and using proper terminology.

To achieve D3 you must demonstrate innovative and creative thinking in the context of the policies' impact on business in the UK.