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Contribution margin per unit & machine-hour.
MD Widgets manufactures three different product lines, Model X, Model Y, and Model Z. Considerable market demand exists for all models. The following per unit data apply:
Model X
Model Y
Model Z
Selling price
$80
$90
$100
Direct materials
$30
30
Direct labor ($10 per hour)
$15
15
20
Variable support costs ($5 per machine-hour)
$5
10
Fixed support costs
a)For each model, compute the contribution margin per unit.
b) For each model, compute the contribution margin per machine-hour.
c)If there is excess capacity, which model is the most profitable to produce? Why?
d) If there is a machine breakdown, which model is the most profitable to produce? Why?
e)How can MD encourage her sales people to promote the more profitable model?
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