Reference no: EM133950823

Course Objective: Develop the skills to assess the success of the plan.
Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses. Contact us for quick assignment help on any topic.
Demonstrate how to build a competitive advantage through functional level strategy
Prompt:
For the same organization you selected in Week 1, you will compose an essay in which the following topics are discussed:
Company Overview
Company History
Vision & Mission Statements
Management Team (roles & responsibilities)
Products and/or Services
SWOT Analysis
Recommended action resulting from SWOT Analysis

Week 1
The for-profit organization I previously worked for was Nike. Nike was founded in 1964 and is based in the surrounding region of Beaverton, Oregon.
The four components of the balanced scorecard would apply as follows: 
Financial Perspective: NIKE Incorporated has over $51 billion in revenue and is the largest supplier of athletic equipment, shoes and apparel.
 Customer Perspective: Nike consumers are continuously seeking athletic apparel due to Nikes creativity and modern innovation. Nike's sports equipment and sneakers are outstanding in terms of comfort, durability and performance.
  Internal Business Processes Perspective: Nike's internal strengths are its brand equity, Research & Development spending, and its digital platform. Threats include Under Armour, Puma, Reebok and Adidas.
Learning and Growth Perspective: Nike has insisted that offering solutions, and not symbols, should be the target for sustainability in buying power. In addition, diversifying and expanding into categories such as digital fitness and health technology.