Essay on initiating or expanding business

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Write a 400-500 word essay on initiating or expanding business in a particular country or region of the world. Select a company not discussed in your text and describe the strategy(ies) used to bring their product(s) and/or service(s) to a new market. You can use the company you currently work for, one you have worked for in the past; or, one you would like to create for this assignment.

Reference no: EM13308663

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