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1. Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why?
2. Run an experiment to see whether you can replicate Mason Haire's instant coffee experiment (see Branding Brief 9-2). Do the same attributions still hold? If not, can you replace coffee with a brand combination from another product category that would produce pronounced differences?
Submit your hypothesis development and investigation plan for your company. Consider potential frauds and perpetrators in your company, how the fraud could be investigated, regulatory issues, and any other fraud risk inquiries required. Describe the ..
Suppose you bought a bond with an annual coupon rate of 4.2 percent one year ago for $900. The bond sells for $950 today. Assuming a $1,000 face value, what was your total dollar return on this investment over the past year? What was your total nomin..
Blanchford Enterprises is considering a project that has the following cash flow data. What is the project's IRR? Note that a project's projected IRR can be less than the WACC (and even negative), in which case it will be rejected.
A company has just paid a dividend of 3.6$. Its discount rate is 8.9%, and the expected perpetual growth rate is 5%. What would you expect to be the stock's price IN ONE YEAR? Round your answer to the nearest cent.
What is the present value of each if these three investments if the appropriate discount rate is 13% - The cash flows from these three investments.
Let’s explore retirement planning analysis by calculating the data and sketching a graph that shows the relationship between interest rate and length of the annuity, i.e. the period that monthly withdrawals are made from the retirement account. Deter..
Bilbo Baggins wants to save money to meet three objectives. First, he would like to be able to retire 30 years from now with retirement income of $32,000 per month for 25 years, with the first payment received 30 years and 1 month from now. how much ..
Lang Industrial Systems Company (LISC) is trying to decide between two different conveyor belt systems. System A costs $244,000, has a four-year life, and requires $76,000 in pretax annual operating costs. System B costs $342,000, has a six-year life..
A property that produces a first year NOI of $80,000 is purchased for $750,000. The NOI is expected to increase by 15% in the sixth year when some of the leases turnover. The resale price in year 10 is expected to be $830,000. What is the net present..
Harry Davis is interested in establishing a new division that will focus primarily on developing new Internet-based projects. their capital structure is 10% debt and 90% common equity; their cost of debt is typically 12%; and they have a beta of 1.7...
The Cremmins Coat Company has recently completed a period of extraordinary growth, due to the popularity of its yellow jackets. Earnings per share have grown at an average compound annual rate of 15 percent, while dividends have grown at a 20 percent..
If 400,000 people each receive an average refund of $2,400, based on an interest rate of 4 percent, what would be the lost annual income from savings on those refunds? Assume the savings could have been invested for the entire year
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