Elements to include in section of your portfolio project

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Reference no: EM133401248

The charitable organization that I felt would be a good partner for Radio Flyer is The Ability Experience organization. The campaign is between Radio Flyer and The Ability Experience.

Determine what three marketing channels will be used for the initial launch of this campaign. Elements to include in this section of your Portfolio Project:

1. What three marketing channels have been chosen and your justification why. There should be reasons detailed as to why others are ruled out for the initial campaign launch as well.

2. Detailed description of the first marketing channel and the content to be included. Explain how this will be used to appeal to the target audience. Define the goal of this particular marketing channel.

3. Detailed description of the second marketing channel and the content to be included. Explain how this will be used to appeal to the target audience. Define the goal of this particular marketing channel.

4. Detailed description of the third marketing channel and the content to be included. Explain how this will be used to appeal to the target audience. Define the goal of this particular marketing channel.

It is strongly encouraged if to give examples or include additional sources supporting this approach.

Reference no: EM133401248

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