Effective target marketing requires marketers

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Reference no: EM131101481

Effective target marketing requires marketers to do which of the following?

A. Identify and profile distinct groups of buyers who differ in their needs and wants (market segmentation)

B. Select one or more market segments (market targeting)

C. For each target segment, establish and communicate the distinctive benefit(s) of the company’s market offering (market positioning)

D. All of the above

Reference no: EM131101481

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