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Effective competitive intelligence program

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Reference no: EM13297844

Most US companies generally agree they need an effective competitive intelligence (CI) program. What are four objectives of such an effective program? Discuss their dimensions and correlate their effectiveness on advancing the firm’s strategy.

Reference no: EM13297844

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Effective competitive intelligence program : Most US companies generally agree they need an effective competitive intelligence (CI) program. What are four objectives of such an effective program? Discuss their dimensions and correlate their effectiveness on advancing the firm’s strategy.
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