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Theme parks such as Disney World are a billion-dollar industry built on deep roots in middle-class family entertainment. Disney's parks and resorts' profits have nearly doubled over the past five years to $2.2 billion in fiscal year 2016, according to Forbes (Sylt, 2014). However, attendance to the theme parks was down about 4 percent when comparing summer 2016 to summer 2015 (Sylt, 2014).
Drawing on pricing strategies for firms with market power, what can Disney do to sustain its profits while ensuring that it does not lose market share?
This document contains various important questions and their appropriate answers in the subject field of Economics.
Economics is the study of the principles governing the allocation of scarce means among competing ends when the objective of the allocation is to maximize the attainment of the ends.
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