Draw on your knowledge of pr theory

Reference no: EM132205987 , Length: word count:1500

Assessment - Public Relations Management and Tactics

You are required to write a 1,500-word report; outlining the PR errors made by a company in a real case from the business world; and make recommendations as to how the company should have handled the issue from a PR perspective. Your answer should draw on your knowledge of PR theory, practical considerations, and your own creativity.

Choose one of the three companies/issues listed below:
• Starbucks: The world's largest chain of coffee houses got mixed reviews for its response to the incidents in the Philadelphia store in April when two black men were asked to leave the premises and the police called - and social media lit up pointing out how differently white people were treated in similar circumstances
• KFC: In February KFC suffered the most embarrassing calamity of all for a fried chicken chain - its 900 UK stores ran out of chicken, thanks to a supply-chain problem.
• Cathay Pacific- The Hong Kong-based airline has set up helplines for worried passengers. The airline said it launched an investigation and notified police after an IT operation, which began in March, revealed unauthorised access to systems containing passenger data of up to 9.4 million people.

Your answer should be in report format:
• Cover page
• Contents
• Executive summary
• Introduction
• Main report
• Conclusions
• Recommendations
• References (Harvard or APA format)

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required.

The following guidelines are to assist you with presentation and layout:
• Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date
• Use Arial, Calibri, or Tahoma, 12 pt font
• Double spacing
• Double justification of text
• Headers and footers on all pages other than the cover page - headers and footers should contain your name and student number, the unit number and name, and a page number

Reference no: EM132205987

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