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Question:
For this module, you will analyze the case study "Genyzyme''s Focus on Orphan Drugs." Please include answers to the following questions in your analysis:
How does Genzyme''s focus on orphan drugs affect the degree of competition it faces?
How does it affect the bargaining power of customers?
How does focusing on orphan drugs affect the types of resources and capabilities that a biotechnology firm needs to be successful?
Does Genzyme''s focus on orphan drugs make sense? Do you think Genzyme has a long-term strategic intent?
Why do you think Genzyme has diversified into other areas of medicine? What are the advantages and disadvantages of this?
What recommendations would you offer Genzyme for the future?
Write the case analysis in a 4-6 page Word document. Follow APA style for writing and citation of sources.
Verified Expert
This task is based on a case study of a company that produces orphan drugs that has a very limited market. The solution has answered some questions related to the company and its working. The choice of diversification in the company and advantage and disadvantages are discussed along with some recommendation to the company that it can use develop its business further.
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