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Case study "does big data bring big rewards?" From management information system 14e Laudon
1. Why would a customer database be so useful for the companies described in this case?
2. What would happen if these companies had not kept their customer data in databases?
3. How did better management and analytics improve each company's business performance?
4. Give two examples of 2 decisions that were improved by mining these customer databases
5. Are there any ethical issues raised by mining customer databases? Explain answer
A forecast using a percentage of sales model expects sales to increase by 4.8% annually over the next 4 years. If costs are proportional to sales at 80%, and last year's sales were $2,200, the net income in the fourth year will be:
Arnell Johnson bought 250 shares of Black Petroleum Company for $95 per share. He paid a commission of $55 when he purchased this stock. He sold the stock 5 years later for $115 per share. When he sold it he paid a commission of $70. While he held th..
Find the depreciation for the indicated year using MACRS cost-recovery rates for the properties placed in service at midyear. Round dollar amounts to the nearest cent. Property Class Depreciation Year Cost of Property 3-year 3 $86,600.00 $28,863.78 $..
A project has an initial cash outflow of $1,110 and cash inflows of $315 per year for 4 years. What is the discounted payback period at a discount rate of 9.1 percent?
As a manager of an Italian clothing manufacturer, you are interested in buying a new high-speed production machine. There are two different companies – both based in the US – that sell this (identical) machine. Company A sells it for $10,900, payable..
What major factors should the company be aware of as it evaluates possible investment projects in the future? Would you be interested in investing in this company? Why or why not? Are there additional factors that aren't a part of this case that you..
You want to purchase a business with the following cash flows. How much would you pay for this business today assuming you need a 14% return to make this deal?
Suppose you will invest $100 per month at the beginning of the month for 40 years with interest rate of 6.25% per year. Find the total amount of capital at the end of your investment. What percentage is your total return?
Describe the three types of project risks and detail the situation in which each type is most relevant when making a capital budgeting decision. Include the effect of correlation. Compare and contrast cash accounting methodology and accrual accountin..
Messineo LLC borrowed $15,000 at a 14% annual rate of interest to be repaid over 3 years. The loan is amortized into three equal annual end of year payments. As the CFO of Messineo, LLC you must prepare a report of the pertinent information in a shor..
Use the following information to complete Luke and Lisa Lane’s 2014 federal income tax return, including the following forms and schedules: Form 1040, Schedules A, B, C, D, E, SE, Forms 2106, 4562 (for dental practice), 8582, 8863, 8949, 1040-V. If i..
Past Performance: not correcting for weaknesses in past performance is a major trap. Specifically, what weaknesses should one look at, and try to correct in a new estimate? Learning Curve: How a work force improves its performance over time. Technolo..
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