Do you believe that the brands messaging was authentic

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Reference no: EM133987762

Assignment:

Read the article Answer the questions below in-depth.

1. Who is the brand and what was the cause they were standing for, or the movement they were supporting? (or perhaps, something they were standing up against?)

2. Where did this instance of brand activism take place (i.e. Instagram, twitter, etc.)?

3. Do you believe that the brand's messaging was authentic? Did they post once, and abandon the movement, or did they carry through with other relevant messages or actions?

4. Did the brand take part in online discussions in the comments or in a feed? Or did they post and leave their community to do the talking?

Reference no: EM133987762

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