Distribute their customer satisfaction survey

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Reference no: EM134002346

Qquestion 1.

Quik-n-Tasty fast food restaurant has asked you to suggest two ways that they could use to distribute their customer satisfaction survey.

In your response, give two sampling strategies they could use to assess customer satisfaction, indicate whether this is a probability or a nonprobability sampling strategy, and explain how the sample would be selected.

For full credit, your answers should indicate which sampling technique you are suggesting and a one-sentence explanation of how the sample would be selected.

Qquestion 2.

Explain why having a high response rate is important when conducting survey research.

Question 3.

Suppose you have been asked to evaluate a survey examining customer satisfaction among people who have dined at Quik-n-Tasty fast food restaurant. Quik-n-Tasty has given you a list of questions from their previous survey, and you spot some double-barreled questions, some loaded/leading questions, and some questions with negative wording.

First, give examples of two problematic questions they might have included in their prior survey. Next, for each question you write, indicate which problem(s) it has and explain why this is a problem.

For full credit, you should have different types of issues for your examples.

Reference no: EM134002346

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