Reference no: EM132377779
Disney Case Study - Guide
The three stages in the case analysis
1. Overview
Information under this section should answer the following:
1.1. Describe what the Disney case is about in summary. Make reference to specific pages/paragraphs in the case when responding to this question.
1.2. State between 3 to 5 key lessons from the case from a marketing point of view.
2. Analysis
Information under this section should answer the following:
2.1. Describe Disney main service.
2.2. What is correct about the Disney service and what can be improved to be successful,
2.3. How is this service related to the market?
3. How should Disney reinvent its product offering to meet customers' changing taste and preferences?
3.1. Perform a SWOT analysis using the attached table.
4. Conclusions
From a marketing point of view, state not less than five key lessons from the case.
Attachment:- Assignment File.rar