Reference no: EM132692744
Question: Conduct a team briefing meeting You are to conduct a meeting with the team members- Chief Executive Officer Marketing Head, Operation Head, Financial Head, Salesmen to be part of the implementation of the marketing plan for the Company Coca-Cola
The purpose of the meeting is to discuss some recommendations on marketing of the product.
At the meeting, you will need to:
? Provide an introduction to the meeting
? Discuss key points from the briefing report, including marketing objectives and performance targets, strategies and tactics to meet objectives, priorities, roles and responsibilities and budget allocation.
? Discuss your proposed communication plan.
? Seek feedback on the proposed marketing strategies and activities
? Confirm proposed promotional objectives
? Outline strategies for monitoring marketing activities undertaken and analysing marketing performance
During the meeting, you are required to demonstrate effective communication skills including:
? Speaking clearly and concisely
? Using non-verbal communication to assist with understanding
? Asking questions to identify required information
? Responding to questions as required
? Using active listening techniques to confirm understanding
During the meeting, you will be required to demonstrate the team building skills that you researched prior to conducting the meeting.
Before the meeting is over, ask all attendees whether they have any questions, and answer these to the best of your abilities.
Conclude the meeting by thanking all attendees for participating.
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