Discuss what segmentation variables will needed to identify

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Reference no: EM133753132

Discussion Post

I. Describe the intended target markets for your global business venture.

II. Thoroughly describe the intended target markets (TM) for your global business venture. Describe the intended ultimate end-user based on the information provided in Chapter 3 of our textbook and describe the business-to-business (B2B) supply chain necessary to make your product/service available for household consumption (Chapter 4).

III. Discuss what segmentation variables will be needed to identify, reach, and evaluate the viability of the target markets you have described above. What are your value propositions and how will you communicate that information through positioning activities?

Reference no: EM133753132

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