Reference no: EM132277973

Question: Sales Plan Business Strategy

This week you will continue working on phase two of the Final Project. Use the template provided. Last week, you began by selecting a company you are familiar with, and you developed the introduction to the organization. You also provided an overview of the organization and its mission; identified the core products; determined the target market along with the major external environmental factors that impact the organization.

You will now define the company's strategy. Discuss what markets the organization is pursuing, discuss whether they are expanding, adding new products, etc.? Identify the organization's primary competitors, describe the top three competitors, if applicable. What is the organization's competitive advantage? Discuss the type of relationship strategy the company uses.

Remember that you will need to use research to support your project. Stay away from Wikipedia and other non-academic sources and instead use credible company sponsored websites, or peer reviewed sources provided by the Library. Your company's strategy should be 2-3 pages in length and must include a reference list. Citations and references must follow APA guidelines.

Please consult the Online Communications Guidelines for information regarding the correct formatting for the Final Project.

Note: Please use the Assignment template and use 12-point Times New Roman font.