Discuss the role of brands in consumers lives

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Reference no: EM132228546

Question: Answer one (1) of the following:

• Critically evaluate the role of semiotics in the construction of marketing communications.

• Discuss the role of brands in consumers' lives.

• To what extent are marketing communications managers creative? Discuss.

• Does subliminal advertising exist? Discuss.

• By referring to an example of your choice, discuss the role that meaning plays in the context of celebrity endorsement.

• Discuss the ethical concerns surrounding marketing communications.

Reference no: EM132228546

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