Discuss the pros and cons of the strategy

Reference no: EM131893025

Question: What are some things IKEA is doing well to reach customers in different markets? What else could it be doing? Discuss the pros and cons of this strategy? IKEA expanding in places in Asia and India is it a good move? Brief answer is appreciated. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Reference no: EM131893025

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