Discuss the pros and cons of brand activism

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Reference no: EM133283726

Question -

1. Read the case: Activism at Starbucks - A Tall Order.

2. Discuss the pros and cons of brand activism.

3. Identify what Starbucks did right. Identify where Starbucks fell short.

4. Select another brand that is a good example of brand activism - a company that has done it well and has enhanced their brand awareness/loyalty because of their activism. Be prepared to show examples (screen shots, web pages, social media etc.) that support your assessment.

5. Select a brand that is a poor example of brand activism - a company that has not necessarily had success in this area. Be prepared to show examples (screen shots, web pages, social media etc.) that support your assessment.

Reference no: EM133283726

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