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In 1953, big tobacco manufacturers and growers engaged the PR agency Hill and Knowlton to develop a campaign to counter the public's growing awareness about the harmful effects of smoking (Miller 1999, p. 128). Discuss this corporate intervention and the intent of 'A Frank Statement to the Public by the Makers of Cigarettes'. Use relevant ethical theories in the Study Guide to analyse how this illustrates the ways PR shapes meaning-making, what its effects are, and why it is significant more broadly in society (Brandt 2011). In doing so, discuss the potential of 'corporate responsibility' (L'Etang & Pieczka 2006) to ameliorate these effects.
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