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1. Describe the various forms of direct response advertising. Discuss some of the reasons for the success of direct response advertising.
2. Discuss the differences between pre-testing and post- testing. Give examples of each
3. There are many changes taking place in the media environment. Discuss some of the reasons that marketers may be shifting advertising dollars to less traditional media. Find examples of marketers that are using less traditional media.
4. Marketers, advertisers and even academics are striving to develop better measurement methods for IMC. What do objectives have to do with this focus on ROI (returen on investment).
5. Discuss both sides of the argument for using neuroscience in communication research.
Why does Cowan believe it is important to examine technologies in the context of technological systems? What advantage does this broader perspective give to planners?
What is police corruption? Do you believe police corruption is a significant problem? Explain and provide examples to support your position.
Describe the role of a leader as a facilitator who works with employees and does NOT impose solutions.
Contrast the philosophies of Catastrophism and Uniformitarianism. What are the major differences in how each philosophy addresses the age of the Earth?
Determine how the courts of your state of residence (California) view parenting plans. In a well-written memo, set forth the law of your jurisdiction.
The most common sampling method is the convenience sample; therefore, many of the studies that you find for evidence use this sampling method. What are the implications for using a convenience sample on the way you interpret and use the findings?
What three concepts would you include in a speech supporting incorporation of health psychology concepts in health care policy?
Offer a description of the Beck Depression Inventory and summarize the reviews of the test found in Mental Measurements Yearbook. Be sure to cite references on the test's standardization, reliability, and validity.
What are some issues of discrimination involving the African Americans?
Critically illustrate out the public's view of the U.S. health care system? How was that perception shaped by the insurers?
What factors do you think the judge should take into consideration when trying to arrive at a decision on how to ensure the defendant's right to a public and speedy trial?
Rosanna's, a chain of coffee shops, wishes to launch marketing and public relations program to promote its brand. Some ideas include. Developing the series of ads showing customers in store locations enjoying cup of coffee
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