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Online New Product Development
Discussion 2.1Kellogg's (www.kelloggs.com): Explore the Kellogg's site and get information on its new products. Based on what you see, what appears to be the corporate strategy of Kellogg's driving new product development? Would you say there is a move away from the "core" cereal business to some extent?
Discussion 2.23M (www.3m.com): 3M has almost been synonymous with product innovation for a century. Explore this website, noting its historical product innovations as well as its newest products. What keeps a firm like 3M consistently successful with new products for so many years? What appear to be the product drivers and market drivers of new product development at 3M? Get Expert Academic Guidance Now!Assignment 2.1
- Discuss the concept or project evaluation phase of the new products process. - Discuss the five methods to accelerating time to market as identified by new products consultant Robert Cooper. - Discuss the risks and guidelines of speeding to market. - Elaborate how platforms can be used to gain competitive advantage globally with suitable examples. Writing Requirements- APA format, 3-5 pages in length (excluding cover page, abstract, and reference list)
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