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Discuss the big issue, namely privacy vs convenience

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Reference no: EM131024953

Case Video Case-Privacy vs. Convenience: How We Enable Data Mining

Create a 2-3 Powerpoint Slide about the following:

View the MSN.com video Privacy vs. Convenience: How we enable data mining. Duration is 7:41. Website: https://www.mefeedia.com/news/36196949

This is the question that needs to be answered: Discuss the big issue, namely privacy vs. convenience, from the perspective of marketing. What are the benefits? What are the ethical issues?

Reference no: EM131024953

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