Discuss the benefits and drawbacks of dynamic pricing

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Reference no: EM13244109

Using the Library, the Internet, and your course materials, briefly define and explain dynamic pricing. Select a company that uses (or has used) dynamic pricing and respond to the following questions:

Explain how the company you have chosen uses dynamic pricing.
Discuss the benefits and drawbacks of dynamic pricing for that particular company.
Conclude with a summary of your findings (Perloff, 2007).

Reference no: EM13244109

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