Discuss role of pricing decisions on the overall company

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Reference no: EM133545378

Assignment

Length: 5 pages.

Details

The board of directors and chief marketing officer (CMO) are sitting in on the weekly meeting you have with your team. You have decided to make a five-page informational brochure for the team to follow along as you discuss the basic microeconomic theory and its devotion to the relationship between price and demand and value-based pricing, including the concepts of value-in-use and value-in-exchange, which is increasingly popular. You are also discussing the many touchpoints a consumer requires before they are converted into a customer.

Your 5 pages informational brochure will include the following:

1. Role of pricing decisions on the overall company and marketing strategies

2. Value-based pricing (value-in-use and value-in-exchange)

3. Price skimming and penetration

4. Management of international distribution channels and logistics

5. Mass customization

6. Five aspects of communication

7. Social media mix

8. Viral marketing as a viable marketing tactic that can deliver positive return on investment (ROI)

Reference no: EM133545378

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