Reference no: EM13763419 , Length: word count:2300
Visual media can have a significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.
Throughout this course, you decided on a message to communicate, determined the most effective platform or medium for that message, and selected the most appropriate visuals to support the message. For the Final Project, you will use a minimum of three different types of appropriate media to deliver your intended message. Note that if you did not create the visual, you must include a reference for the visual(s) contained in the project.
Your Final Project must contain aspects of each element discussed in the course as it applies to your example communication piece. It must use appropriate typefaces, deliver a clear message, and have clear brand identity. It must also use an appropriate composition of graphics, photos, video, or other visual media. In addition to the text, your paper must contain a minimum of five scholarly sources, two of which must be from the Ashford University Library.
In your five- to seven-page paper (not including the title and reference pages or the three visual media examples), be sure to address the following:
Discuss the rationale behind choosing each of the three media elements and support your discussion with concepts from the course material.
Explain why the media elements contained in your Final Project deliver the message you intended to communicate.
Describe the intent of the message.
Apply a minimum of five concepts from the course material to support your choice of media elements. For example you may use concepts such as visual literacy, perception, visual marketing, storytelling, design, branding, social media, communication theories, or any of the other concepts presented during the course. Be sure to discuss the relationship of the concepts to the media elements that you have chosen.
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