Discuss potential biases in the nielsen ratings

Assignment Help Electrical Engineering

Reference no: EM131197502

"Why did they take my favorite show off the air?" The answer lies, no doubt, in low Nielsen ratings. What is the powerful rating system, anyway? Of the 92.1 million households in America, Nielsen Media Research randomly samples 4,000 on which to base their ratings. The sampling design is rather complex, but at the last two stages it involves randomly selecting city blocks (or equivalent units in rural areas) and the randomly selecting one household per block to be the Nielsen household. The rating for a program is the percentage of the sampled household that have a TV set on and turned to the program. The share for a program is the percentage of the viewing households that have a TV set turned to the program, where a viewing household is a household that has at least one TV set turned on.

a How many household are equivalent to one rating point?

b Is a share going to be larger or smaller than a rating point?

c For the week of April 19, 1992, "60 Minutes" was the top-rated show, with a rating of 21.7. Explain what this rating means.

d Discuss potential biases in the Nielsen ratings, even with the randomization on the selection of households carefully built in.

Reference no: EM131197502

Questions Cloud

Determine key reasons why health care marketing professional : Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should rea..

What is the average acceleration : If a speed-time graph has points (2,200) and 4,500) what is the average acceleration?

What is the nature of the biases that could be caused : What is the nature of the biases that could be caused by the low response rate? (The article was printed in the Gainesville Sun, September 11, 1991)

Explain the ethical and legal implications : Explain the ethical and legal (if any) implications if statements such as the one you chose would continue. What might be lost in your workplace if the statements are allowed?

Discuss potential biases in the nielsen ratings : Discuss potential biases in the Nielsen ratings, even with the randomization on the selection of households carefully built in.

Determine the size and direction of the average force : Determine the size and direction of the average force acting on the 0.5 kg puck during the second collision, if the collision lasted for 25 ms

Discuss the potential for electronic device to reduce bias : Discuss the potential for this electronic device to reduce bias in the Nielsen ratings. Are they any new problems that might be caused by this device?

How could leaders provide a culture which supports the goals : An organization is a collection of people, led by managers, working together to achieve a single purpose. How could leaders provide a culture, which supports these goals?

How will you solicit customer created content : What actions do you recommend for the organization to do to create positive word of mouth for your product? Utilize the Tipping Point concepts of the Law of the Few, Stickiness Factor, and the Power of Context.

User Account

All Pages