Discuss netflix marketing strategies

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Reference no: EM133830218 , Length: word count:3000

Competitive Strategy

Question 1

Summarise the mistakes made by Blockbuster Video, with reference to two models that follow as taught at Holmes Institute. (Up to 600 words plus diagrams)
TERMS model
Gemawatt Model

Question 2

Discuss Netflix's product development strategies, with reference to Ansoff's model, as taught at Holmes Institute. (Up to 600 words, plus the model)

Question 3
Discuss Netflix marketing strategies, with reference to Porter's generic business strategy Model, as taught at Holmes Institute. (Up to 600 words, plus the model)

Question 4

Explain how Netflix's corporate values play out in their India expansion strategies as taught at Holmes Institute. Answer in reference to the following Netflix's corporate values in the pursuit of the company's mission. (Up to 600 words, plus each of the models) Do you need urgent help? Get Solution Now!
Values Journey Model
Corporate Governance
Sustainability

Question 5

Put yourself in the position of a management consultant who has been requested to recommend strategic improvements to Netflix. Outline at least 2 improvements you would recommend, with justification based on facts from the case underpinned by theoretical models you learnt in this unit at Holmes Institute but not already included in Questions 1-4. (Up to 600 words, plus the relevant models)
Improvement 1
Improvement 2

Reference no: EM133830218

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