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Discuss marking challenges for growth of mushroom industry

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Reference no: EM132801128 , Length: 2747 words

Case Study - Mushrooms

Exercise Questions -

Q1. Discuss marking challenges for the growth of mushroom industry in India.

Suggest marketing solutions for the growth of marketing and distribution of mushroom in India.

- Government investments within logistics and transportation.

- Imprving the cold supply chain associated with the product.

- Create a broad marketing campaign that promotes the eating of mushrooms.

- Create an India wide association which can help to promote the product on a larger scale.

Q2. Explain the marketing strengths of India for the growth of mushroom industry.

- Large population base

- Good source of nutrition which is cheap to produce

- Good inherent varieties of local mushrooms which are available

- India has a good combination of both the technical and non-technical manpower needed to operate the mushroom growing activities. Mushroom cultivation is based on recycling of agricultural residues, which are available in huge quantities in every corner of the country.

Q3. Explain methods to improve distribution channels of mushroom between neighboring countries and overseas countries.

- Create preferential trade agreements between the countries.

- Create duty free trade between the two countries.

- Connect logistics companies together.

- Reduce shipping times and efficiency.

Q4. Explain the functions of mushroom.

- Cash crop for farmers

- Nutritional value

- Export potential

- Increase agricultural output of country

-The global market trend of mushroom

Attachment:- Mushrooms Case Study File.rar

Reference no: EM132801128

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