Discuss how the mishap might have been prevented

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Reference no: EM133202069

Problem: Dunkin Doughnuts Market Mishaps in India Essay

Here are the requirements:

a) Conduct research and identify an example of an international marketing mishap.

b) Summarize the example and share a link to your source.

c) Conduct research on the country and share one insight that explains why the marketing effort was ineffective or offensive.

d) Discuss how the mishap might have been prevented.

This is an example of one teacher provided:

We tend to think large and successful companies like Starbucks could never fail when entering a new country, but it does happen often. Starbucks has been successful in expansion, they have a large marketing and corporate office, and are a strong brand name. Watch this video to see how they failed to do marketing research needed when entering in the Australian market. There are several reasons why they failed, and this is a great example of an international marketing mishap. No matter how big and successful you are, always conduct research first! When watching this video, see if you can find the failure in all four of the Marketing Mix (the Marketing 4Ps): Product, Price, Place, Promotion.

YouTube Video: "Why Starbucks Failed In Australia".

Reference no: EM133202069

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