Discuss how relationship marketing or retention marketing

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Questions

1. Discuss how relationship marketing or retention marketing is different from the traditional emphasis in marketing.

2. Think about a service organization that retains you as a loyal customer. Why are you loyal to this provider? What are the benefits to you of staying loyal and not switching to another provider? What would it take for you to switch?

3. Describe the four levels of retention strategies, and give examples of each type. Again, think of a service organization to which you are loyal. Can you describe the reason(s) you are loyal in terms of the different levels? In other words, what ties you to the organization? 

Reference no: EM133401130

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