Reference no: EM131735735

I wrote a summary for my feasibility plan. I need that you correct me the writing.

Here is the summary:

A new brand of Artisan Chocolate would serve the area of Miami and Fort Lauderdale. The name of this venture will be Chokolada. It would provide an excellent quality gourmet chocolate that will compete with massive production companies of the market. Currently, the company is in a working prototype stage, since it has a fully functional prototype but the company hasn't started to run the production yet. Chokolada plans to start manufacturing in a no longer period of six months.

Chokolada products would be made with high quality ingredients and include no other fats than cocoa butter, no preservatives or artificial flavors. The final products of Artisan Chocolates are gourmet pieces. Chokolada would manufacture by hand their products. The company plans to offer their customers the opportunity of select figures and crème fillings, a variety of packing options specially designed for different occasions like weddings, birthdays, thank you and many more. Chokolada would offer a unique combination of finest flavors and designs that will satisfy customers' requests. Chokolada will fill the lack of custom made chocolates for special events that is in the market.

The growth of the industry is known for 3% per year for premium chocolates. Target market includes individuals who are interested in giving a present or just for self-satisfaction, and corporations for their own marketing strategies. As part of the market penetration plan, Chokolada will use direct mail, brochures, free samples and a website. It is important to mention that sales representatives will be a key to penetrate the corporative market.

To start-up Chokolada, it will be necessary a first investment of $14,500. Most of the capital invested will buy needed machinery and tools. Other important spend will be on facility rent, permits and other legal requirements to open the business. The first $10.000 will come from the owner savings and $4,500 will be obtained from a family member loan, this option avoids interest rates fees.