Discuss change a local-brand name to a global-brand name

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Reference no: EM131702317

This Subject is International Marketing please answer the question below

1) Why is it difficult to decide whether to change a local-brand name to a global-brand name?

2) Discuss the difficulties involved in having a standardized price for a company's products across all countries.

Reference no: EM131702317

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Discuss change a local-brand name to a global-brand name : Discuss the difficulties involved in having a standardized price for a company's products across all countries
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