Discuss and things to consider niche or specialty or both

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Reference no: EM133191184

Agency Operations and Legalities

Objective: The purpose of this assignment is to provide learners with an opportunity to put into practice the theory of Agency Operations. Discuss the following "real world" case study and decide on a realistic solution.

Case Study: "Fix it"

Task

A small independentgeneral travel agency has experienced a significant decrease in business over the last 3 years. The agency has been in operation in Ontario for 20 years and is in a small strip plaza. The agency does not have a website and does notengage on any social media. Operating hours are 9am-5pm Monday to Friday.

Some of the challenges they are facing include:

1. Losing clients to online bookings
2. Losing loyal long-time clients who can no longer travel due to healthlimitations
3. Losing clients to the competition as another general agency has opened in the vicinity
4. Higher operating expenses

These challenges haveaffected the profit of the agency and it has become necessary to revamp their business model or close the doors.

Research, discuss and things to consider:

1. niche or specialty (target market or product) or both
2. join an organization (franchise, chain, or consortium)
3. advertise/promote/social media
4. additional products to sell or revenue sources
5. is there a need to relocate?Different hours? Online presence? Social media
6. what qualifications are needed from employees?

Reference no: EM133191184

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