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Discuss a firms three customer considerations

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Please answer each question separately. Each question must be 250-300 words each. Please be plagiarism free and also, make sure sources are cited APA.

1. Customers are the foundation of successful business-level strategy. Discuss a firm's three customer considerations-who, what, and how. These issues refer to the customer groups to be served.

2. Corporate-level strategy is used by firms to become more diversified and create additional value. Discuss the use of single and dominant corporate-level strategies. When are single or dominant strategies preferred over diversified strategies?

Reference no: EM132273333

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