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Imagine that you are part of the marketing management team at Home Plus, a regional discount big-box retailer who competes with Wal-Mart and Target. Home Plus currently focuses on offering a broad range of discount consumer goods, from small home furnishings and clothing to packaged goods and kitchenware. In addition to the discount lines, Home Plus carries some higher end clothes, shoes, and bedding. Some members of management believe that the best way to improve the company's competitive positioning is to concentrate more of its energies on the higher-end product lines. They have proposed that Home Plus double the number of luxury products it carries and halve the number of discount consumer packaged goods. Explain why you would agree or disagree with the proposed change in marketing strategy. Be sure to discuss both the proposal's advantages and its disadvantages.
Which of the following occurs when a government increases the money supply? Which of the following is a way in which an enterprise with some market power might limit arbitrage so that their price discrimination policy works?
Describe the cost structure of an organization with which you are familiar and how that structure contributes to its strategic approach.
The Economics and Politics of Depression"
Protea electronics specializes in manufacturing modern electronic components.
What would you expect the layout of a producing facility to look like (in other words, what is the process layout for such an operation)? What would determine when someone had finished working on one of these products?
The decision of whether or not to bid on a job above a certain dollar value rested entirely upon his shoulders.
How would you characterize Rankin’s leadership style? What approach do you think is correct for this situation? Why? What would you do now if you were Rankin? How might you awaken more enthusiasm in your team for completing this project on time? Sugg..
Based on the information presented in the followng case study, create an Excel-based analysis to determine the most appropriate recommendation.
Describe the importance of Job advertisment, cover letter and resume when you apply for a job.
Explain why the strategy development process must involve managers at all organizational levels? How would you describe high performance cultures within an organization? Explain why strategy development is not a one-off event but a constant work-in p..
Where do you think the inspiration for giving a firm a motivating purpose and values beyond making money should come from? Does it have to come from a company's leaders? Do you think it could begin as voluntary activity, as with employees finding eac..
Service Workers Union in bargaining with New Store over overtime pay and the times that the plant opens and closes
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