Digital marketing communications channels

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Reference no: EM133886595

Question

Critically examine M&S digital marketing communications strategy over the last few years including during and post the Covid-19 pandemic and explore the firm's effectiveness in embracing digital technology various channels/tools to ensure continued business growth. Make recommendations on how M&S can further utilize digital transformation to boost customer experiences and brand loyalty to facilitate sustained future success.

As a guide you should:

(1) Critically examine and discuss the digital marketing communications channels or mediums currently employed by M&S to facilitate business growth. Draw on academic literature and/or theory/frameworks to support your viewpoints in analysing the suitability of the channels and their application.

(2) Explore M&S existing relationship marketing strategies, and drawing on support from academic literature/models, make recommendations for the future on how it can enhance its use of digital technology to increase customer engagement and intimacy with the brand and build long term customer loyalty.

Reference no: EM133886595

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