Digital infrastructure and high internet penetration rate

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Question: NEW Novart International AG, a global player in the pharmaceutical and healthcare industry, strategically adjusts its distribution channels and marketing messages to align with local market dynamics. One prominent example is its operations in the United States and India. In the United States, Novart leverages a direct-to-consumer marketing approach, which includes extensive use of digital marketing channels, television commercials, and online advertisements. Get online assignment help services Now!

This approach is effective in the U.S. due to the country's advanced digital infrastructure and high internet penetration rate. Novart's marketing messages in the U.S. emphasize cutting-edge research, innovative healthcare solutions, and patient-centric care, resonating well with an audience that values technological advancement and personalized healthcare services. Conversely, in India, Novart adopts a different

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