Digital commerce marketing and advertising strategies

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Reference no: EM131603635

Assume you are the newly hired manager for a small, local, brick-and- motor company - you may choose the industry/market in which it competes. Further, assume the owners hired you with the explicit directive to overhaul the store's website and e-commerce presence with the ultimate goal of establishing and increasing the firm's online sales and customer base (remember, you are starting from nothing, no tools).

1. What supply chain will you use to get the goods and/or services to your customers?

2. Explain your digital commerce marketing and advertising strategies and the tools you will use to reach your potential customers.

3. Finally, what risks are you exposing the company and your customers to, when selling products or services on an e-commerce platform?

Reference no: EM131603635

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