Different types of promotional mix elements

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Dollar General

What are the different types of Promotional Mix elements used by the Dollar General to communicate with their customers? Critically evaluate Dollar General's promotional strategies in light of its ability to effectively communicate with its target market. Then, identify one advertising campaign used Dollar General that stands out in your mind and discuss the advertising appeal, the main message, and the target market for this ad. What factors do you think contributed to the success or failure of the ad campaign?

Reference no: EM134014246

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