Reference no: EM133400075
Questions
1. What is Marketing Research and how does it relate to the four Ps of marketing?
2. In the section entitled "Marketing Research and You," what are two ways a person could use marketing research techniques to plan your own career path?
3. What is big data and how does it relate to marketing research?
4. What are the five different steps in the marketing research process? Briefly describe each step.
5. What is the difference between focus group research, depth interview, and ethnographic research?
6. What are the similarities and differences between survey-based research and experiments?
7. What are some of the most important ways quantitative and qualitative research differ in terms of their advantages? (informed opinion)
8. How much is privacy an important ethical issue for you when you think about digital marketing research as it is discussed in the text? (informed opinion)
9. What is something interesting you find about the profession or life Amie Larum, a Client Success Manager, 's career in marketing? (informed opinion).